The purpose of this primer was to identify opportunities, as well as potential pitfalls, of conducting qualitative research with Facebook users and their activity on Facebook and provide potential options to address each of these issues. Furthermore, best practice guidelines to assist researchers interested in conducting qualitative studies using data derived from Facebook are lacking. However, conducting a content analysis of text from Facebook users requires adaptation of research methods used for more traditional sources of qualitative data.
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As much of Facebook users' activity consists of creating (and commenting on) written posts, the potential use of text data for research is enormous. Shifts in public perception of captive cetacean display strongly suggest policy makers should reconsider the legislative and regulatory status quo.Īs Facebook continues to grow its number of active users, the potential to harness data generated by Facebook users also grows. In March 2016 SeaWorld announced it would end its orca breeding program company-wide and in January 2018 the Vancouver Aquarium announced it would no longer display cetaceans. In November 2015, a similar bill was introduced (and reintroduced in March 2017) in the US House of Representatives. In 20, the California legislature considered bills phasing out captive orca exhibits in the state the 2016 bill passed and became law in January 2017. In 2012, Georgia Aquarium in Atlanta applied for a permit to import 18 wild-caught beluga whales from Russia the permit was denied in 2013, the first time a public display permit had ever been denied in the history of the US Marine Mammal Protection Act. It spawned a massive social media response, leading to the so-called "Blackfish Effect." SeaWorld's visitor numbers declined, business partners ended their relationships, and stock price plummeted. In 20, nonfiction books about SeaWorld's history with orcas were published however, the 2013 documentary Blackfish has done the most to raise public awareness of captive orca welfare and trainer safety. A cascade of events followed, including successful federal enforcement action against Sea- World for employee safety violations. In February 2010, a captive killer whale (Orcinus orca), or orca, killed his trainer at SeaWorld Florida.
and the media's role in distributing human-animal related materials to the general public. We conclude this article by discussing the potential for a 'Tiger King Effect' in the U.S.
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We also identified character references, series content descriptions, and real-life events as themes within media sources. This thematic analysis reveals that public response was mainly related to expressions of sentiment, characters featured in the docuseries, and references to the show's content (e.g., specific scenes). In this article, we present an analysis of social media responses on the Netflix official Facebook page and online news articles associated with Tiger King published between 20 March 2020 and 30 March 2020.
Netflix experienced a significant increase in viewership and a large number of responses to Tiger King's content from viewers and media outlets (e.g., Stoll 2021). This aligned with the United States declaring a national emergency and the beginning of stay-at-home orders. During the COVID-19 pandemic in 2020, Netflix aired the docuseries Tiger King: Murder, Mayhem, and Madness.
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